Fairs, trade shows and exhibitions are undoubtedly offers a great opportunity for building your brand, reaching to large groups of people and standing out in the crowd of your rivals. Both for exhibitors and visitors the opportunity is unique and networking options are matchless. Statistically, visitors remember the brand whose booth are addresses to more senses than the others’. The booth design is undoubtedly crucial for making visitors to stop by your booth and remember your brand after they leave the exhibition. The ways to create the perfect impression by your booth design, the examples of the best designs and the tips to make your brand shine among the others are what you will find out if you keep on reading this article!
How to Create Impressive Booths?
Before creating your booth, there are some important topics that you need to consider. First, you should determine your message very precisely. You don’t want to end up with an irrelevant booth with your message, do you? Your booth should also be able to support your product or service and it should fit your brand image. You can also determine a theme and try to convey this theme via your booth design at the exhibition. A customer friendly booth will also help you draw more attention. For example the visitors shouldn’t be lost in your booth. It should be simple yet effective. You need to be clear about what your business about and to which product or service you like to draw attention. Well, how can you create such a perfect booth? Here’re the things that you should pay special attention to.
Lighting is definitely on of the most important elements of your booth design. Even if your design is moderate, a perfect lighting can show it as a masterpiece. So try to work with professional lighting staff. However, keep in mind that a perfect lighting does not always mean flashy lighting.
Use short yet memorable slogans or texts around your booth. Customers who pass by your booth, should easily see them but also they should be able to read them at a glance. The message need to be short, catchy and meaningful.
You can engage more customers by creating a booth that is equipped with technology. You can use social media tools, run some competitions over social media to make your brand reach more people and or use QR codes. Photo or video loops will also be very beneficial.
Color is as important as lighting for a booth design. Yes, I know that you wish to use the colors of your brand but try to recruit some effective colors, too. Don’t forget that effective colors can depend on the image that you like to reflect. You don’t want to use dark colors for example if you are selling toys, or neon colors, if you are addressing to high class business people. You should keep your dignity, right?
5. Shape and Design
Again, like the color, shape and design of your booth should fit your brand and the customer type you address to. You can employ a simple design and plain shapes or a sophisticated high tech one. Determine your customer type and act accordingly!
Something interesting, something never seen before is always one step further to be noticed. Try to use a surprising design to draw more attention and to be easily remembered even after the show!
Now, you know what to consider creating a perfect booth. They only thing you need is inspiration! Then, let’s take a look at the most effective booths ever designed!