When you exhibit at a trade show as a company, you have one main aim in your mind: To increase your sales. However, it’s a highly acknowledged truth that a remarkable majority of trade show exhibitors fail to follow up the leads and in ROI management after the show. No matter how challenging on-site selling may be, these tricks will help you light up your way to more sales at your next trade show experience.
Make a Comprehensive Plan
Can you think of a kind of success that you can reach without making plans? If you want to make effective interactions with your customers that you can turn into sales, you’d better have specific plans which should include your targets, your aims and your strategy in line with this objective. Apart from this plan, a hard work is needed to identify each booth staff’s mission and make sure they’re highly capable of pursuing this process. If you have doubts in your mind about how to manage your staff, why don’t you take a look at our blog post 6 Tips on Managing and Motivating Your Trade Show & Fair Staff?
Get Some Space
You have your plan in details, your staff is ready, you know your targets by heart but, is there something missing? Most probably, yes. You actually need a special and a quiet place for making ultimate sales other than your booth because your booth area may be noisy and distracting both for you and your customers. So if you want to draw the attention of your potential customers who are interested in your service (or products), remember that you should organize this space before the event.
Track your Leads
Following up your leads after the trade show is the vital phase if you really want to make sells. And one of the perfect ways to do it is identifying and categorizing your customers to make things easier and effective when you try to get in touch with them again, after the show. There’re many technologies or software that you can use for this purpose in the market. For more detailed information, you can take a look at Dick Wheeler’s article on Proexhibits.com.
Don’t Miss that 10 Seconds
When it comes to marketing, 10 seconds rule works to get the attention of your customer. When people pass away your booth, you have only 10 seconds to grab their attention. What can you do in this short time? Calling out to them? No. Only thing that you can do is catching their attention at first sight. So content is the key. Your booth display should make itself stand out from your competitors’ with effective signage, video content, or clear pricing with clear products contents. Once you catch those customers in the first 10 seconds, it will be easier to turn your interaction to on-site sales.
Land Your Leads
By using CTA. Increasing your sales (especially on-site) is easy when you engage your customers with CTA materials. You can make them try a free product, get their contact details to send some materials after the show, or simply use the technology such as providing a QR code that will be directed to an introductory video about your company, products or services.
Take Action before the Event
Before you exhibit at a trade show, work as hard as you do during the show to create business connections. Spread the word that you will be present at that show using each possible platforms (i.e email marketing, social media or trade publications) and try to get connected with the related visitors through these channels – set up appointments if necessary. When the event starts, keep on using these platforms effectively and never skip maintaining relationships that you built on-site after the sho