5 Invalid Reasons for not Attending Trade Shows or Fairs

Trade shows and fairs are here to stay, that is something we now know by heart. We have been talking about the dos and don’ts, tips and tricks of these sensational events that can best be described as one of the best means of conducting business in front of your target audience.

Here on Eventegg Blog, we have already dealt with the features of a successful booth, most common mistakes that are made during a trade show or fair, the things that guarantee visitor flow to your booth, and some of the best tips to turn your trade show or fair attendance into a success.

However, there is still one key issue to be discussed about the trade shows and fairs concerning all the prospect exhibitors. That is the issue of attending one or not.

The usual scenario may seem to be as simple as companies’ making up their minds to attend, get ready for the events and present their business as best as they can during the show. However, there is still a majority of companies that refuse to attend a trade a show a fair because of some reasons that seem to be really logical at first.

However, these logical reasons actually require a second and deeper look to understand that they may not be as bright as they may seem. Unfortunately, the number of companies and businesses that neglect to give that reconsideration to these reasons are missing more than they think they would.

In order to make sure you are and your business is not one of these, read these faulty reasons for not attending a trade show or fair before it is too late.

We don’t need to promote ourselves anymore

This sentence is usually followed by, “everybody knows who we are”. Well, from time to time this may be close to the actual situation. However, the phrase “time to time” cannot be considered as being durable when the phase of the technology of the modern day considered. There comes new names in the industry, the industry is open to change and this is something you cannot stop. In that case, even if your company is really well known, you may lose your place and fame to some other business competitor simply because you wanted to act a bit snobbish.

We don’t have a new product to show

A new product is an essential part of basing a trade show or fair attendance but it is not a must. These shows offer the exhibitors an opportunity to reach the audience that they haven’t had the chance to reach before and that means even if your product is a year old, you may still make someone know about it for the first time. Plus, by their nature, trade shows and fairs are the ideal places to broaden your network and catch up with the latest happenings. Therefore not attending one just because you don’t have a recent product to show is not such a good idea. It is rather sluggishness.

We already have enough customers

Ladies and gentlemen, the business owners or managers who list this one as a reason for not participating in a trade show or a fair truly deserves applaud. If that is true, of course. If not, they may also deserve a reminder that the balances in the business world are not stabile and what is here today may not be there tomorrow. Every chance to make new business connections, gain new clients and represent yourself better is a great one in order to sustain the prosperity of your company. In addition, all these chances are too valuable to ignore.

We are already the best among our competitors

The companies who put this as a reason for not attending a trade show or a fair may be missing a huge thing: they may be the only ones who know about that. The customers who visit a show for a specific business area or product may not be aware of this. Actually, this is the main reason why these companies must change their minds and be present in their desired trade show and fair. In addition, not attending a trade show simply because of being the best is a great way to enable the competitors to go under the spotlights and turn your absence into their profit.

We are well aware of what is happening in our industry

In other words, “we are not interested in the new stuff, we are good at what we do and we are not intend to change the way we do it.” Well, this is so not a valid reason for not attending a trade show or a fair as of the year 2014. The companies may actually know how to do business since they have been in the industry for so long and for more other reasons however things are not based on experience and know how any more. A business, no matter what their area is, may lose what they already have or are good at if they cannot cope with the requirements of the modern age. Trade shows and fairs are excellent places to make observations, find about new trends in the industry to apply or make use of them the next time.  An opportunity that cannot be missed.

Main Image Credit: melkon